FRICTION NYC

I woke up today and just felt off, not really feeling like myself. maybe I was out too late last night and had one too many drinks and didn’t get enough rest. all I know is that I couldn’t shake this anxious feeling. I usually really look forward to listening to music on the train, but today I spent the entire ride rifling through my ipod unable to settle on a specific album - nothing felt right.

I got to work and like every good employee does in the morning I spent a little bit of time surfing the net and going to my favorite sites. pitchfork posted a video of gui boratto’s “beautiful life,” one of my favorite songs of the year. I clicked the play button and was gleaming from the time the kid spins the skateboard wheel and the beat snaps in to the very end when the camera pans out and shows the bright blue sky. it completely turned my day around, a beautiful video for a beautiful song.

director cadú datoro does an amazing job of capturing boratto’s lyrics about seeing life and feeling love by showing a family going about their daily tasks. I guess it was the close up portraits of their faces and the end of the video that really won me over. the end really makes you stop and appreciate life as cars whizz past the family gathered at the table for dinner at a speed that life feels like at times. the family is oblivious to what’s going on around them and focused on each other. to me, the cars represent how fast paced the world we live in can be and that we have to stop and take some time to appreciate what we have and what’s truely important to us.